As every business owner knows, conversions are the foundation on which a business lives and dies.
Unfortunately for most brands, only around 22 percent are satisfied with their conversion rates, according to Econsultancys 2016 Conversion Rate Optimization Report.
Considering all that goes into improving conversions rates, it is certainly an uphill battle. Everything from SEO to the checkout process must be considered and optimized; this can be a long and challenging process.
One of the greatest hurdles, however, comes down to the very items that a store carries. What is sold? For how much? Is there buzz around these products? How many others carry the same merchandise and how much are they selling for?
To understand how to gain a leg up over your rivals, you need to understand what the competition is doing; this is how you will make appropriate decisions for your business.
The reality is, your brand likely has thousands of competitors all over the Web. This equates to potentially millions of products, hundreds of thousands of customer purchases, and an equal amount of reviews that your business needs to be aware of, account for, and analyze.
Fortunately, the digital age always has a solution up its sleeve. In this instance, its Web scraping.
Web scraping is a data collection process used for Web indexing, data mining, harvesting real estate listings, monitoring changes to websites, and surfacing contact information. There are, however, many other ways to use Web scraping tools.
An example of a popular Web scraper that many are familiar with is Norbert. This tool uses an individuals name and website domain to scrape the Internet to find their corporate e-mail address.
Here are a few uber potent ways for eCommerce owners to leverage Web scraping technology that can boost conversions and potentially save your online store from shutting its digital doors for good.
Prices matter to consumers; if they can save a buck or two, most will jump through hoops to do so. In todays connected economy, 80 percent of consumers visit various online destinations to compare prices before making their ultimate decision.
This phenomenon has become so widespread and prevalent that comparison shopping engines have come on the scene; their sole purpose is to gather product information such as prices and descriptions so that consumers can get the best deal possible.
These engines can sometimes operate by allowing retailers to submit their product info. Most often, however, they are powered by Web scraping technologies.
Of course, there is nothing stopping retailers from creating their own comparison services, but that information is more valuable when used to create a more competitive pricing strategy.
By continually monitoring and tracking the prices that competitors have listed on their sites with Web scrapers, brands are able to supply their customers with the best offers available.
This technology can also be used to confirm shipping strategies, product availability, and other meaningful areas for consumers, but there is one field where Web scraping is a total game-changer.
Reviews are another massive factor in the retail industry on both the merchant and consumer ends of the spectrum.
Reviews help to dictate pricing strategies, availability, and consumer confidence.
While anyone can hop on Yelp and check out how people are talking about a specific brand, this site doesnt paint a complete picture.
In todays world, social media reviews are becoming an increasingly important factor for online businesses. This has been clearly illustrated by the fact that Facebook influenced 52 percent of consumers online and offline purchases in 2015; and its not like Facebook is losing its influencing power.
Reviews dont just impact consumer ad merchant decisions; it also has some level of control in SEOas well.
Tracking down all the various reviews and mentions floating around on the Web, however, is pretty much an impossible task to conduct manually.
This is where using Web scraping technology not only becomes convenient, but necessary. With this type of tool, a brand can scrape reviews from thousands of websites simultaneously.
This is the type of edge many small businesses need when competing with ecommerce monoliths such as Amazon.
When brands have real-time information about their stores effectiveness, they are empowered to create an atmosphere that buyers love. Since the eCommerce world is so bloody dynamic, this type of data is invaluable.
Information like this can help brands see where high-traffic areas are still garnering low conversions, which is likely indicative of a CTA-related issue. The data can also point to how various internal and external links are performing, and which may need to be fixed for maximum results.
Having access to all this information is the key to making wise and informed business decisions that will have prosperous results.
But harvesting this data on the fly is not going to cut it, unless you have a small army at the ready.
Web scrapers can get you this type of intelligence in real-time so that you can adjust your strategy accordingly. This allows you to spend the bulk of your time making improvements, rather than gathering data.
By leveraging Web scraping technology, your brand stands to gain the type of data it needs to make more informed marketing and sales decisions. This can help to increase traffic and sales, manifest ideal conversation rates, and ultimately, save your business.
Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Webs foremost webmaster and tech news blogs. Shes produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach. Learn more on LinkedIn, Facebook and Google+.
|Meetups this week with: Abu Dhabi Self-Improvement Meetup Members, Abu Dhabi Indoor Basketball Christian Fellowship Meetup Members, Toastmasters, and others|
|The Reality about B2B Lead Generation|
|Purchase Your Tickets AmCham Abu Dhabi 8th Annual Excellence Awards and 18th Annual Charity Gala, Friday, January 26, 2018|
|Register now for the Middle Easts largest concrete and heavy construction show|
|SEO in 2018: What to Expect|
|EDEX 2018 Launched in Egypt|
|Navigating the Cloud as a Dubai Startup - Report Produced by Dtec, IBM and Thomson Reuters|
|Visit EGYPS 2018 to connect with the worlds leading oil and gas organisations|
|AIM Startup MENA Roadshow and Pitch Competitions 2017|
|Video Will Be More Important Than Ever|
|Annual Investment Meeting|
|Parsons Sponsors American Chamber of Commerce Abu Dhabi Women in Business Committee to Support Professional Development Platforms for Women|
|Join us in Celebrating AmCham Abu Dhabi 8th Annual Excellence Awards and 18th Annual Charity Gala, Friday, January 26, 2018|
|10 things you should know about VAT in the UAE|
|UAE VAT Implementation|
|The Qatari Ministry of Economy and Commerce unveils FIFA-related business opportunities|
|4 Steps to Boosting SEO with Long-Tail Keywords|
|Establish yourself in Growing e-Learning Education Market|
|Book now and save BIG for Georgia trip 4 days from AED1499|
|Dtec Learning Course: Raising Capital in a Competitive Environment|
|Lebanon International Oil & Gas Summit|
|Dont miss out on the Marketing Kingdom in Bahrain|
|Make eye-catching online ads|
|The future of solar is here|
|Hello to Important, Goodbye to Background Noises|
|The Top 3 SEO Ranking Factors in 2017|
|Call for Papers open for the World Heavy Oil Congress 2018|
|Supported Event: GetGlobal Forum, Tuesday, November 28, 2017|
|ADIPEC Visitor Show Planner|
|Marketing Automation Tools that Boost Profits|
|The Excellence in Construction Summit brochure|
|Visit ADIPEC on Monday 13 November and connect with the worlds leading oil & gas organisations|
|Keynote announcement: John Lewis Partnership, CIO, Paul Coby|
|Discover and create opportunities for your business in the East Mediterranean at ADIPEC Offshore and Marine|
|Training Insight; November 2017|
|Its time to network with the experts in solar|
|Only 7 Days Left to Register! AmCham Abu Dhabi ADIPEC Kick-Off Breakfast, Monday, November 13, 2017|
|Top 5 reasons why you should visit The Big 5 in Dubai this year|
|2nd Annual GCC HVAC Summit|
|Want to learn about ISO 45001 changes|
|Last Chance to Register - Cultural 101 Workshop with Nasif Kayed October 25th|
|Supported Event: International Franchise Exhibition, October 25-26, 2017|
|Supported Event: International Franchise Exhibition, October 25-26, 2017|
|BIG AUTUMN SALE: 25percent off all in-house courses|
|Training Insight; October 2017|
|Raise the steaks at J&G Steakhouse, The St. Regis Dubai|
|AmCham Abu Dhabi and American Business Council in Dubai Conduct Successful 2017 Advocacy Trade Mission in Washington, D.C.|
|Join key decision-makers from NOCs and IOCs at the ADIPEC 2017 Golf Day|
|IPH and Brammer combine to create a European leader in industrial distribution|
|Direct leasing by landlord at Capital Plaza Complex (Sofitel Hotel Corniche)|
|Safeguard your premises from Flood and Water Damage|
|Discover America Month at Jumeirah at Etihad Towers, October 4-21, 2017|
|$1.36bn project announced in Saudi Arabia|
|Personalised Bath Towels / Iceland Water Park: Adult (AED 119) or Child (AED 79) / Pool and Gym Access / AED 60 Toward Indian Food|
|Gulf Star Karate - Free Trial Classes at our Club Locations|
|The essential September highlights of Gastech Insights|
|2017 Fit-Out and Interiors Report|
|Product Updates, Offers and More l Al-Bahar Newsletter Issue 5|
|3 Ways Web Scaping Can Save Your Business|
|Why Savvy eCommerce Companies Need to Leverage Experiential Marketing|
|Register online and join 100,000+ trade professionals from 135 countries|
|Reminder Tonight! Welcome Back Strictly Social at Cho Gao Marina Walk, September 27, 2017|
|100s of franchise opportunities waiting for you Register your free visit today|
|AmCham Update: AmCham Abu Dhabi Appoints New Board Members|
|Conduct business, face-to-face|
|Is your business at risk of Legionella|
|Invitation to Participate @ City Vision Expo 2017|
|What Google Posts Are and How to Use Them - Sitepro News|
|The Leisure Show opens tomorrow at 10am!|
|Cityscape: MAG launches $1bn project in Dubai|
|Innovative Tools for Driving Increased Sales|
|UAE Exchange Wins Two Awards at Banker Middle East Industry Awards 2017|
|The Manghat Brothers Journey to the Top|
|Advanced Integrated Services on board as Platinum Sponsor for FM EXPO|
|Meet the Regions Top Pharmaceutical Manufacturing Experts in Dubai|
|Register for The Leisure Show today and receive free access to the leadership forum|
|Have you booked your Big 5 media campaign|
|Gala EVENT Specialists 2017|
|CUPETs major oil and gas conference goes ahead|
|The 5 Stages of Content Marketing: From Honeymoon to Happily Ever After|
|Limited seats available for Middle East BIM Summit 2017|
|The Big 5 Outdoor Design & Build Show|
|Save the Dates: Upcoming AmCham Abu Dhabi Events, September - December 2017|
|Expo 2020 Dubai legacy plan details emerge|
|Are you using the right hashtags|
|VISIT ADIPEC 2017, THE WORLDS MOST INFLUENTIAL MEETING POINT FOR OIL & GAS PROFESSIONALS|
|An Awesome Social Media Dashboard|
|Social Media Content Management Made Easy|
|Joint Event Invitation: Saudi Arabia and Vision 2030 - Practical Opportunities for Businesses in the GCC|
|5 Marketing Tips From 5 Major Brands|
|Gastech welcomes energy giant JERA to LNG conference|
|Harris Corporation Joins AmCham Abu Dhabi WOMEN ACHIEVE Initiative|
|Sharjah Chamber Acknowledges The Approval Of Implementing Its Strategy For The Next Five Years|
|Federation Of GCC Chambers Discusses Private Sector Challenges|
|ADIPEC: Investment in the oil and gas sector to rise in 2017|
|Record-breaking participation at The Big 5 2016|
|GCCs largest facilities management market earns a brace of dedicated exhibitions as FM EXPO Saudi and Saudi Clean Expo launch|
|The BIG 5 awards most innovative, green construction product in the Middle East|
|13,000 CONSTRUCTION PROFESSIONALS GATHER AT THE BIG 5 2016 ON ITS OPENING DAY|
|Deco-Concrete Day at Middle East Concrete 2016 attracts thousands of construction professionals|
|Thousands of visitors arrive in Dubai for four days of networking and product sourcing at the much-anticipated Middle East Concrete and PMV Live 2016|
|H.H. SHEIKH HAMDAN BIN RASHID AL MAKTOUM OPENS THE BIG 5 2016|
|The competition ramps up at the Action Zone at Middle East Concrete & PMV Live 2016|
|73,000 CONSTRUCTION PROFESSIONALS FROM 140 COUNTRIES GATHER IN DUBAI FOR THE BIG 5 2016|
|Over 50 free-to-attend and compelling seminars, forums and workshops scheduled at Middle East Concrete and PMV Live 2016|
|BIG INDUSTRY NAMES TO SHOWCASE ENGINEERING EXCELLENCE AND INNOVATIONS AT MIDDLE EAST CONCRETE AND PMV LIVE 2016|
|LOW EMISSIONS TARGETS AND NEW CLEANER TECHNOLOGY ARE PRIORITY FOR GCC INFRASTRUCTURE COMPANIES|
|Interview with DNV GL: The fastest growing markets for gas in Europe|
|ADIPEC Day 2 & 3 Highlights - 2016|
|THE BIG 5: BUDGET FOR THE EXPO 2020 DUBAI SITE TO EXCEED USD 8 BILLION|
|DUBAI METRO EXTENSION PLAN PROVIDES MASSIVE OPPORTUNITY FOR INFRASTRUCTURE SECTOR|
|$80 BILLION WORTH OF CONSTRUCTION PROJECTS BOOST SAUDI ARABIAS HVACR MARKET|
|BUOYANT OUTLOOK AS REGIONAL GOVERNMENTS TARGET US$100 BILLION SPENDING SPREE ON INFRATRUCTURE PROJECTS|
|ADIPEC 2016 Day 1 Highlights|
|ExxonMobil launches Mobil Serv Lubricant Analysis in Middle East oil and gas sector|
|FOUR exciting experiences not to be missed at ADIPEC 2016 this week!|
|GULF MARINE SERVICES SHOWBOATS ITS LATEST BARGE AT ADIPEC|
|Standardised solutions a game changer in the Middle Easts energy sector|
|World Oil and Gas Leaders to Convene in UAE Capital for ADIPEC 2016|
|REASSURANCE IS KEY TO A SUSTAINABLE CONCRETE FUTURE|
|Top 5 Reasons Why Send Your Children to Nurseries|
|IN DUBAI 71,000 NEW HOTEL ROOMS IN THE PIPELINE|
|Oil & Gas Industry Must Take a Coordinated and Streamlined Approach to Security, urge Experts|
|LSI Keywords Improve Your SEO With Latent Semantic Indexing|
|The Best Homepage Content Is Which Coverts Searchers Into Visitors, And Visitors Into Customers|
|Indications that say your business is in the need of an ERP System|
|B2B: Analytical Assessment of its Advantageous Side|
|Where in Lead Generation helpful to Grow your Online Business|
|A wide variety of in-kind and cash prizes from sponsors. Sharjah Ramadan Festival|
|The chamber participates in the Cairo International industrial Fair to promote the domestic private sector|
|Brainstorming session to develop the Sharjah economic Excellence Award|
|Sharjah chamber organizes a workshop for its board on strategic planning|
|Own Gulfs No.1 Online Marketing Franchise|
|3 Essential Secrets to Retaining Your Best Employees|
|Private sector supports unified GCC expat hiring policy|
|What Your SEO Focus Should be in 2015|
|Collaboration between the Sharjah chamber and University of Khorfakkan branch|
|SCCI organizes Lets protect our hearts|
|4th India-Arab Partnership Conference|
|Penguin 3.0 Update and SLN Strategy|
|The 6 Most Common Online Marketing Mistakes Small Business Owners Make|
|Is It Still Worth It to Claim Google Authorship|
|Six traits of successful innovators and how you know if you have them|
|Dubai cruises to attract 1mn by 2020|
|What is Google Authorship and Author Rank|
|How to Make Money by Blogging on LinkedIn|
|Survey: Email Is 40 Times More Effective Than Facebook and Twitter|
|Joint Workshop on The Role of Arbitration in Disputes Settlement|
|Sharjah Chamber reviews areas of cooperation with Algerian Consulate|
|Bob Parsons 16 Rules for Success in Business and Life in General|
|Made in UAE 2013|
|SEO Basics: 8 Tips for Better Google Rankings (The Wizard Of Oz Version)|
|6 Easy Ways To Use Twitter For Your Business (And Get Some Love Too)|
|How I Hire: Focus On Personality by Richard Branson, Founder at Virgin Group|
|5 Unusual Ways To Change Your Negative Mindset (For Entrepreneurs)|
|Press Releases and Google What PR Professionals need to know to promote without Penality|
|Why Do Small Businesses Fail|
|Selling Online in 2013 The Number 1 Sales Strategy (Infographic)|
|Content is the answer to effective B2B marketing efforts.|
|5 Things That Really Smart People Do|
|Click and get Latest Enquiries|
|8 Things Remarkably Successful People Do|
|Join SIO365 Business Network|
|How Does Google Show My Profile Picture In Search Engine Results Pages|
|Portal launched in Dubai for NRI community|
|Google has finally released the long awaited Maps application for iOS|
|Utilizing Social Media Networks in Small Business to Increase Success (Infographic)|
|Common Google AdWords Mistakes and How to Avoid Them|
|The Secrets of Viral Videos|
|Made in Sharjah Conference, Gala Award Dinner & Exhibition- Exhibition Details|
|Email Marketing Workshop LIVE in Dubai|
|Are You Constantly Patching Your Local Online Marketing Bucket Holes|