It happens all too often. You get turned on to the wonders of advertising through Google AdWords, only to have a hastily organized campaign run up thousands of dollars worth of clicks.
You have no idea how you're going to pay for those clicks, and you don't have any sales to show for your trouble.
AdWords can be an amazing sales-generator. The wonder of the tool, though, shouldn't detract from the cold-hard marketing math behind producing an ad that not only produces clicks but also sales.
The good news is that Google actually charges less per click if your click-through-rate is high, if your ad actually appears to be useful to the people who search it up.
Google provides free tools such as its keywords tool to help, and there are also independent sites such as Wordtracker than can help with looking up effective keywords. My advice is to initially set a low daily budget -- maybe $5 to $10 a day -- so you won't spend too much as you get the hang of the experience.
Next, there are common mistakes that Google and its reps likely won't tell you -- because they won't be able to make as much money off of you.
Here are some AdWords secrets:
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