SEO Strategy Post Penguin 3.0 Update
The start of The Penguin Revolution
Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012.
The update is aimed at decreasing search engine rankings of websites that violate Googles Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes.
Dates that changed the Online Scape:
Update Name Date
Penguin 1.0 April 24, 2012
Penguin 1.1 May 26, 2012
Penguin 1.2 October 5, 2012
Penguin 2.0 May 22, 2013
Penguin 2.1 October 4, 2013
Penguin 3.0 October 19, 2014
The latest version of Penguin is launched on October 19, 2014; the impact of this update is obviously expected to be more than the previous ones. You must keep a close check for any Penalization message from Google through webmaster Tools.
Checklist and Plans of Actions
Silverline Networks LLC has come up with services that will help you in increasing the traffic on your website and counteract the effect of Penguin 3.0. This is how we can help:
On Page Essentials:
Eliminating the duplicate content and blocking it from pages by using Robots.txt.
Optimize Internal Linking if over-optimized to look Natural.
Checking for uniqueness in title and descriptions, and updating XML sitemap after you update any content.
Off Page Essentials:
Replacing normal back links by web inscriptions.
Quick removal of all the links which look unnatural.
Analyzing blog networks and looking for any paid links from the same.
Over optimized Anchor text links are removed by using branded or compound terms.
Generate links from diverse range of websites viz. documents, presentations, videos, infographics etc.
Disavowal of spammy links through Google webmaster tools
Summing it off
We help you by substituting the poor results with our inputs of experience and excellence. Contact us to help you improve your ranking by giving you sure shot solutions to fight the penguin trouble!
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