SEO in 2018: What to Expect



Growth in voice search, expansion on importance of mobile, and of course AI advancements.  Barry Schwartz, CEO of RustyBrick, on his SEO predictions for 2018.

Its no mystery that 2017 brought a myriad of changes to the world of SEO.

As Google continues to prep itself and webmasters across the globe to be plunged into the future of search, the company is placing its focus squarely on providing users with faster answers, higher quality content, and an all-around streamlined search process.

This year, business owners got a small peek of the trends and changes to come in 2018. Its not an exaggeration to say next year could be the most dynamic one for SEO yet.

Aching to have an inside peek regarding what the year has in store for SEO marketing?

Here are the top four SEO trends to watch out for in 2018.

1. Mobile-First Indexing Arrives

For more than a year, Google has been preparing webmasters for a 2018 mobile-first indexing. This essentially means that the search giant will soon be ranking destinations based on the mobile version of their websites as opposed to the traditional desktop destination.

According to the latest news on Googles mobile-first index, however, the company is already testing live mobile results. While only a few sites have been initiated into the future of Web indexing as of now, 2018 will ramp up the intensity.

For those who have yet to be inducted, now is the time to become hyper-focused on crafting the best mobile experience possible to ensure that it is optimized for the forthcoming changes.

Webmasters can accomplish this by reading over Googles initial blog post on mobile-first indexingand using the companys free mobile-friendliness tool. Be aware that the tool is page specific so different pages of your site might get different results.

Beyond Googles demands, business owners should be invested in meeting the expectations of consumers. This means creating lightning-fast load times and an engaging mobile experience, devoid of popups.

You can accomplish much of this by simplifying your sites code and implementing Accelerated Mobile Pages to boost your sites speeds.

2. Voice Search Takes Over

A massive increase in voice search is a major evolution in SEO that will come to pass in 2018. This technology presents incredible advantages into the way people search and consume information because this tech is deeply tied with Googles Quick Answers Box; well touch on that again in a moment.

According to Google, voice search accounts for 20 percent of queries placed through its mobile application, with the number continuing to climb steadily.

Moreover, major research institutions such as ComScore believes that voice search will dominate 50 percent of all searches by 2020.

In 2018, the trend toward increased voice usage will continue to surge, ultimately contributing to such predictions coming to fruition. This uptick will not only be driven by mobile devices, but by smart, hands-free devices like the Amazon Echo and Google Home.

As this relates to SEO, marketers and business leaders will continually need to place increased focus on boosting long-tail keywords and natural language that aligns with users conversational tones.

As voice search becomes increasingly accurate and popular, more users will leverage the technology to access quick answers.

This brings us to our next major trend.

3. Increased Intention to Land in the Quick Answer Box

Most have encountered the Quick Answer Box by now. This is the short blurb of information that appears at the top of the SERPs when a how-to or what is query is entered, among other questions.

As mobile usage continues to shift the search and SEO landscape in dramatic ways and voice search alters the way that folks search, optimizing content for this space will become increasingly necessary.

The Quick Answers feature scans the Web for a bite-sized, relevant answer capable of solving the users query. These are most often in the form of short, information-rich sentences or bulleted lists.

To rank for the Quick Answer Box, business owners need to craft content that directly addresses specific queries and the intent behind them. This can be done by focusing your efforts on search queries that start with why, what, and how because these are the most common types of questions.

A great way to optimize content for landing in the Quick Answer Box is to craft a Q&A page that addresses many of these types of questions or to naturally weave in short, explicit answers into long-from content.

The most important thing to remember is to be concise and to follow through on your standard SEO best practices.

4. A Greater Focus on User Experience

User experience (UX) has always been an important centerpiece for Google. In 2018, as the Web shifts to become increasingly mobile-friendly, new and higher expectations related to UX and design will emerge.

As always, the goal is to create an intuitive and responsive experience for site visitors; the more enjoyable the interaction, the more Google is likely to reward you for your efforts.

Its important to note that creating an ideal experience for visitors doesnt mean that you need to redo your entire website. A few things you can do to upgrade your site experience are:

  • Increase your sites speed (as discussed in section No. 1)
  • Improve your sites readability by ensuring your font style and size are well-suited for small screen devices.
  • Implement a navigational menu that is streamlined and straightforward. No one likes clicking a section only to have 20 more sub-sections revealed.

SEO is a perpetually changing practice. As we move into 2018, these trends (along with many others) are likely to emerge. In the meantime, focus your efforts on creating the best mobile experience you can for consumers and optimize your content to be concise and valuable, and youll have an edge as the year unfolds.

What other SEO trends do you foresee coming in 2018?


avatar

Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Webs foremost webmaster and tech news blogs. Shes produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedInFacebook and Google+.




More News

Meetups this week with: Abu Dhabi Self-Improvement Meetup Members, Abu Dhabi Indoor Basketball Christian Fellowship Meetup Members, Toastmasters, and others
The Reality about B2B Lead Generation
Purchase Your Tickets AmCham Abu Dhabi 8th Annual Excellence Awards and 18th Annual Charity Gala, Friday, January 26, 2018
Register now for the Middle Easts largest concrete and heavy construction show
SEO in 2018: What to Expect
EDEX 2018 Launched in Egypt
Navigating the Cloud as a Dubai Startup - Report Produced by Dtec, IBM and Thomson Reuters
Visit EGYPS 2018 to connect with the worlds leading oil and gas organisations
AIM Startup MENA Roadshow and Pitch Competitions 2017
Video Will Be More Important Than Ever
Annual Investment Meeting
Parsons Sponsors American Chamber of Commerce Abu Dhabi Women in Business Committee to Support Professional Development Platforms for Women
Join us in Celebrating AmCham Abu Dhabi 8th Annual Excellence Awards and 18th Annual Charity Gala, Friday, January 26, 2018
10 things you should know about VAT in the UAE
UAE VAT Implementation
The Qatari Ministry of Economy and Commerce unveils FIFA-related business opportunities
4 Steps to Boosting SEO with Long-Tail Keywords
Establish yourself in Growing e-Learning Education Market
Book now and save BIG for Georgia trip 4 days from AED1499
Dtec Learning Course: Raising Capital in a Competitive Environment
Lebanon International Oil & Gas Summit
Dont miss out on the Marketing Kingdom in Bahrain
Make eye-catching online ads
The future of solar is here
Hello to Important, Goodbye to Background Noises
The Top 3 SEO Ranking Factors in 2017
Call for Papers open for the World Heavy Oil Congress 2018
Supported Event: GetGlobal Forum, Tuesday, November 28, 2017
ADIPEC Visitor Show Planner
Marketing Automation Tools that Boost Profits
The Excellence in Construction Summit brochure
Visit ADIPEC on Monday 13 November and connect with the worlds leading oil & gas organisations
Keynote announcement: John Lewis Partnership, CIO, Paul Coby
Discover and create opportunities for your business in the East Mediterranean at ADIPEC Offshore and Marine
Training Insight; November 2017
Its time to network with the experts in solar
Only 7 Days Left to Register! AmCham Abu Dhabi ADIPEC Kick-Off Breakfast, Monday, November 13, 2017
Top 5 reasons why you should visit The Big 5 in Dubai this year
2nd Annual GCC HVAC Summit
Want to learn about ISO 45001 changes
Last Chance to Register - Cultural 101 Workshop with Nasif Kayed October 25th
Supported Event: International Franchise Exhibition, October 25-26, 2017
Supported Event: International Franchise Exhibition, October 25-26, 2017
BIG AUTUMN SALE: 25percent off all in-house courses
Training Insight; October 2017
Raise the steaks at J&G Steakhouse, The St. Regis Dubai
AmCham Abu Dhabi and American Business Council in Dubai Conduct Successful 2017 Advocacy Trade Mission in Washington, D.C.
Join key decision-makers from NOCs and IOCs at the ADIPEC 2017 Golf Day
IPH and Brammer combine to create a European leader in industrial distribution
Direct leasing by landlord at Capital Plaza Complex (Sofitel Hotel Corniche)
Safeguard your premises from Flood and Water Damage
Discover America Month at Jumeirah at Etihad Towers, October 4-21, 2017
$1.36bn project announced in Saudi Arabia
Personalised Bath Towels / Iceland Water Park: Adult (AED 119) or Child (AED 79) / Pool and Gym Access / AED 60 Toward Indian Food
Gulf Star Karate - Free Trial Classes at our Club Locations
The essential September highlights of Gastech Insights
2017 Fit-Out and Interiors Report
Product Updates, Offers and More l Al-Bahar Newsletter Issue 5
3 Ways Web Scaping Can Save Your Business
Why Savvy eCommerce Companies Need to Leverage Experiential Marketing
Register online and join 100,000+ trade professionals from 135 countries
Reminder Tonight! Welcome Back Strictly Social at Cho Gao Marina Walk, September 27, 2017
100s of franchise opportunities waiting for you Register your free visit today
AmCham Update: AmCham Abu Dhabi Appoints New Board Members
Conduct business, face-to-face
Is your business at risk of Legionella
Invitation to Participate @ City Vision Expo 2017
What Google Posts Are and How to Use Them - Sitepro News
The Leisure Show opens tomorrow at 10am!
Cityscape: MAG launches $1bn project in Dubai
Innovative Tools for Driving Increased Sales
UAE Exchange Wins Two Awards at Banker Middle East Industry Awards 2017
The Manghat Brothers Journey to the Top
Advanced Integrated Services on board as Platinum Sponsor for FM EXPO
Meet the Regions Top Pharmaceutical Manufacturing Experts in Dubai
Register for The Leisure Show today and receive free access to the leadership forum
Have you booked your Big 5 media campaign
Gala EVENT Specialists 2017
CUPETs major oil and gas conference goes ahead
The 5 Stages of Content Marketing: From Honeymoon to Happily Ever After
Limited seats available for Middle East BIM Summit 2017
The Big 5 Outdoor Design & Build Show
Save the Dates: Upcoming AmCham Abu Dhabi Events, September - December 2017
Expo 2020 Dubai legacy plan details emerge
Are you using the right hashtags
VISIT ADIPEC 2017, THE WORLDS MOST INFLUENTIAL MEETING POINT FOR OIL & GAS PROFESSIONALS
An Awesome Social Media Dashboard
Social Media Content Management Made Easy
Joint Event Invitation: Saudi Arabia and Vision 2030 - Practical Opportunities for Businesses in the GCC
5 Marketing Tips From 5 Major Brands
Gastech welcomes energy giant JERA to LNG conference
Harris Corporation Joins AmCham Abu Dhabi WOMEN ACHIEVE Initiative
Sharjah Chamber Acknowledges The Approval Of Implementing Its Strategy For The Next Five Years
Federation Of GCC Chambers Discusses Private Sector Challenges
ADIPEC: Investment in the oil and gas sector to rise in 2017
Record-breaking participation at The Big 5 2016
GCCs largest facilities management market earns a brace of dedicated exhibitions as FM EXPO Saudi and Saudi Clean Expo launch
The BIG 5 awards most innovative, green construction product in the Middle East
13,000 CONSTRUCTION PROFESSIONALS GATHER AT THE BIG 5 2016 ON ITS OPENING DAY
Deco-Concrete Day at Middle East Concrete 2016 attracts thousands of construction professionals
Thousands of visitors arrive in Dubai for four days of networking and product sourcing at the much-anticipated Middle East Concrete and PMV Live 2016
H.H. SHEIKH HAMDAN BIN RASHID AL MAKTOUM OPENS THE BIG 5 2016
The competition ramps up at the Action Zone at Middle East Concrete & PMV Live 2016
73,000 CONSTRUCTION PROFESSIONALS FROM 140 COUNTRIES GATHER IN DUBAI FOR THE BIG 5 2016
Over 50 free-to-attend and compelling seminars, forums and workshops scheduled at Middle East Concrete and PMV Live 2016
BIG INDUSTRY NAMES TO SHOWCASE ENGINEERING EXCELLENCE AND INNOVATIONS AT MIDDLE EAST CONCRETE AND PMV LIVE 2016
LOW EMISSIONS TARGETS AND NEW CLEANER TECHNOLOGY ARE PRIORITY FOR GCC INFRASTRUCTURE COMPANIES
Interview with DNV GL: The fastest growing markets for gas in Europe
ADIPEC Day 2 & 3 Highlights - 2016
THE BIG 5: BUDGET FOR THE EXPO 2020 DUBAI SITE TO EXCEED USD 8 BILLION
DUBAI METRO EXTENSION PLAN PROVIDES MASSIVE OPPORTUNITY FOR INFRASTRUCTURE SECTOR
$80 BILLION WORTH OF CONSTRUCTION PROJECTS BOOST SAUDI ARABIAS HVACR MARKET
BUOYANT OUTLOOK AS REGIONAL GOVERNMENTS TARGET US$100 BILLION SPENDING SPREE ON INFRATRUCTURE PROJECTS
ADIPEC 2016 Day 1 Highlights
ExxonMobil launches Mobil Serv Lubricant Analysis in Middle East oil and gas sector
FOUR exciting experiences not to be missed at ADIPEC 2016 this week!
GULF MARINE SERVICES SHOWBOATS ITS LATEST BARGE AT ADIPEC
Standardised solutions a game changer in the Middle Easts energy sector
World Oil and Gas Leaders to Convene in UAE Capital for ADIPEC 2016
REASSURANCE IS KEY TO A SUSTAINABLE CONCRETE FUTURE
Top 5 Reasons Why Send Your Children to Nurseries
IN DUBAI 71,000 NEW HOTEL ROOMS IN THE PIPELINE
Oil & Gas Industry Must Take a Coordinated and Streamlined Approach to Security, urge Experts
LSI Keywords Improve Your SEO With Latent Semantic Indexing
The Best Homepage Content Is Which Coverts Searchers Into Visitors, And Visitors Into Customers
Indications that say your business is in the need of an ERP System
B2B: Analytical Assessment of its Advantageous Side
Where in Lead Generation helpful to Grow your Online Business
A wide variety of in-kind and cash prizes from sponsors. Sharjah Ramadan Festival
The chamber participates in the Cairo International industrial Fair to promote the domestic private sector
Brainstorming session to develop the Sharjah economic Excellence Award
Sharjah chamber organizes a workshop for its board on strategic planning
Own Gulfs No.1 Online Marketing Franchise
3 Essential Secrets to Retaining Your Best Employees
Private sector supports unified GCC expat hiring policy
What Your SEO Focus Should be in 2015
Collaboration between the Sharjah chamber and University of Khorfakkan branch
SCCI organizes Lets protect our hearts
4th India-Arab Partnership Conference
Penguin 3.0 Update and SLN Strategy
The 6 Most Common Online Marketing Mistakes Small Business Owners Make
Is It Still Worth It to Claim Google Authorship
Six traits of successful innovators and how you know if you have them
Dubai cruises to attract 1mn by 2020
What is Google Authorship and Author Rank
How to Make Money by Blogging on LinkedIn
Survey: Email Is 40 Times More Effective Than Facebook and Twitter
Joint Workshop on The Role of Arbitration in Disputes Settlement
Sharjah Chamber reviews areas of cooperation with Algerian Consulate
Bob Parsons 16 Rules for Success in Business and Life in General
Made in UAE 2013
SEO Basics: 8 Tips for Better Google Rankings (The Wizard Of Oz Version)
6 Easy Ways To Use Twitter For Your Business (And Get Some Love Too)
How I Hire: Focus On Personality by Richard Branson, Founder at Virgin Group
5 Unusual Ways To Change Your Negative Mindset (For Entrepreneurs)
Press Releases and Google What PR Professionals need to know to promote without Penality
Why Do Small Businesses Fail
Selling Online in 2013 The Number 1 Sales Strategy (Infographic)
Content is the answer to effective B2B marketing efforts.
5 Things That Really Smart People Do
Click and get Latest Enquiries
8 Things Remarkably Successful People Do
Join SIO365 Business Network
How Does Google Show My Profile Picture In Search Engine Results Pages
Portal launched in Dubai for NRI community
Google has finally released the long awaited Maps application for iOS
Utilizing Social Media Networks in Small Business to Increase Success (Infographic)
Common Google AdWords Mistakes and How to Avoid Them
The Secrets of Viral Videos
Made in Sharjah Conference, Gala Award Dinner & Exhibition- Exhibition Details
Email Marketing Workshop LIVE in Dubai
Are You Constantly Patching Your Local Online Marketing Bucket Holes