The 5th edition of the International Franchise Exhibition (IFE) is an opportunity for local and international companies to expose their brand to the booming UAE economy and expand their business in the Middle East. The exhibition will have participants from local and international companies specialized in a variety of fields such as tourism, hospitality, trade, health, education, food & beverage and retail, joined by franchise societies, associations and experts from various countries around the world, including the UAE. Franchising is an aggressively competitive industry and also a key business tool for investors and entrepreneurs. The UAE experienced its healthiest economy since its foundation and has taken steps to keep growing in the future. Globally recognized brands established their position in the market and homegrown businesses ventured into new markets abroad. For more information, visit www.ifce-ad.com.