What is Google Authorship and Author Rank


Theres a lot of confusion around Google Authorship, Author Rank, and how both impact SEO (if at all.) If youre a content creator or marketer amassing plenty of author credits, use this article to determine if the efforts of Google Authorship make sense to solidify your brand and expertise.

What is Google Authorship and Author Rank?

First we will demystify the meaning and relationship between each author-related concept. And no, they are most certainly not the same thing.

Google Authorship is all about connecting your web content to a personal Google Plus profile. Links to content from Google Plus will therefore create a more personal Google listing, which includes an author photo, link to the authors Google Plus profile, the number of Google Plus circles the author is a part of, and a link to additional author search results.

Google Author Rank, then, refers to the credibility of a given author, and relates back to the search giants algorithms. Google is always looking for ways to better identify quality content, and author rank (or agent rank, the name of the patent they filed in 2011) aims to identify experts and influencers in all categories and niches. This absolutely therefore impacts search rankings.

To break it down, just remember this: Google Authorship is all about the rich search results snippet created when you link content from your Google Plus profile. Google Author Rank reflects the algorithm updates that may boost your results based on the credibility of your verified Google Authorship content.

The Benefits of Google Authorship

With the immense, almost limitless amount of information published daily on the web, Google obviously needs as many differentiators as possible to identify and highlight quality content. Authorship is a fantastic way to build credibility and consistency around your brand. It also stands to reason that Google will continue to leverage its darling social platform, Google Plus. The more content you have integrated here, the more you are building yourself as an expert in your field, at least in the eyes of Google.

Eric Schmidt, author of The New Digital Age: Reshaping the Future of People, Nations, and Business, puts it this way: Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.

The Rise of Social Signals

One of the primary reasons Author Rank has been catapulted into importance is the relatively new prominence of social signals. Social signals are the conglomeration of likes, tweets, status updates, profile info, comments, and all related user-submitted content gathered through the myriad of social networks. Because this has become a primary way for contributors to share content, the search engines have naturally jumped into the game, and are attempting to use their relevance in the impact of rankings.

Google doesnt have API access to Facebook, Twitter, and crew. But they certainly do with Google Plus. Therefore, they clearly will use the data on their own network first to measure any expertise or impact on rankings.

The Case Against Authorship and Author Rank

Not everyone thinks its really all that critical to focus on improving Author Rank. The entire system has an inherent flaw that may prevent Google Authorship from ever taking off.

Googles main motivation is to get actual industry experts to link their content via Google Plus, which not only allows search results to verify content influencers, but also boosts the amount of content on the quasi-successful social platform.

Yet the verdict is still out regarding how much this will really benefit the actual authors. Many early adopters report little to no upticks in traffic or search results related to Authorship and Author Rank, despite the efforts required. Experts are experts because of the time and knowledge they invest in their given field; asking these individuals to then spend additional precious resources chasing down Googles latest SEO trends is quite a tall order. And many content creators (like myself) have simply not made this a priority. Some of us are waiting for the bona fide statistics to prove its worth our time and effort, and those are simply not that convincing just yet.

Because of this conundrum, the current Google results are, for the most part, highlighting authors who have obsessively kept up with the Google Plus profiles. And by no means does this guarantee expertise in any given space. So its not clear whether or not Googles insistence that top influencers follow their rules will have the impact they intend.

Theres no actual harm to focusing on upping your Google Authorship, but dont expect massive SEO results to follow suit. Even if Author Rank becomes a more prominent aspect of the Google algorithm, theres no guarantee your efforts will boost rankings.

If you do dive into the process, note that Google wont just grant rich snippets to any piece of content. They still care deeply about quality, because the millions of searchers that access the site each day want the best of the best. Google search guru Matt Cutts has even stated that authors with lackluster content will not be granted the reward of a photo and links. In fact, he estimated that only 15 percent of Google Plus profiles might actually become verified, and therefore authorized to have the rich snippet feature. This increases the odds all the more that your Authorship efforts wont have an SEO impact.

In the end, however, anything Google wants content creators to accomplish is rarely a waste of time, thanks to their omnipotence in the world of search. Its always best to just assess your own landscape, determine the time and effort involved in upping your Authorship and Author Rank, and move forward with the best strategy for your personal brand.

About Author:
Digital producer, online marketer, community manager, and multi-faceted writer Tina Courtney-Brown has been managing cross-functional teams for online businesses since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Webs foremost webmaster and tech news blogs. Shes produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, massively multiplayer games, community management, social networks, and project management. Tina is also a certified Reiki practitioner, herbalist, nonprofit director and spiritual counselor.  Learn more at her personal website, or find her on Facebook and Google+.




More News

Meetups this week with: Abu Dhabi Self-Improvement Meetup Members, Abu Dhabi Indoor Basketball Christian Fellowship Meetup Members, Toastmasters, and others
The Reality about B2B Lead Generation
Purchase Your Tickets AmCham Abu Dhabi 8th Annual Excellence Awards and 18th Annual Charity Gala, Friday, January 26, 2018
Register now for the Middle Easts largest concrete and heavy construction show
SEO in 2018: What to Expect
EDEX 2018 Launched in Egypt
Navigating the Cloud as a Dubai Startup - Report Produced by Dtec, IBM and Thomson Reuters
Visit EGYPS 2018 to connect with the worlds leading oil and gas organisations
AIM Startup MENA Roadshow and Pitch Competitions 2017
Video Will Be More Important Than Ever
Annual Investment Meeting
Parsons Sponsors American Chamber of Commerce Abu Dhabi Women in Business Committee to Support Professional Development Platforms for Women
Join us in Celebrating AmCham Abu Dhabi 8th Annual Excellence Awards and 18th Annual Charity Gala, Friday, January 26, 2018
10 things you should know about VAT in the UAE
UAE VAT Implementation
The Qatari Ministry of Economy and Commerce unveils FIFA-related business opportunities
4 Steps to Boosting SEO with Long-Tail Keywords
Establish yourself in Growing e-Learning Education Market
Book now and save BIG for Georgia trip 4 days from AED1499
Dtec Learning Course: Raising Capital in a Competitive Environment
Lebanon International Oil & Gas Summit
Dont miss out on the Marketing Kingdom in Bahrain
Make eye-catching online ads
The future of solar is here
Hello to Important, Goodbye to Background Noises
The Top 3 SEO Ranking Factors in 2017
Call for Papers open for the World Heavy Oil Congress 2018
Supported Event: GetGlobal Forum, Tuesday, November 28, 2017
ADIPEC Visitor Show Planner
Marketing Automation Tools that Boost Profits
The Excellence in Construction Summit brochure
Visit ADIPEC on Monday 13 November and connect with the worlds leading oil & gas organisations
Keynote announcement: John Lewis Partnership, CIO, Paul Coby
Discover and create opportunities for your business in the East Mediterranean at ADIPEC Offshore and Marine
Training Insight; November 2017
Its time to network with the experts in solar
Only 7 Days Left to Register! AmCham Abu Dhabi ADIPEC Kick-Off Breakfast, Monday, November 13, 2017
Top 5 reasons why you should visit The Big 5 in Dubai this year
2nd Annual GCC HVAC Summit
Want to learn about ISO 45001 changes
Last Chance to Register - Cultural 101 Workshop with Nasif Kayed October 25th
Supported Event: International Franchise Exhibition, October 25-26, 2017
Supported Event: International Franchise Exhibition, October 25-26, 2017
BIG AUTUMN SALE: 25percent off all in-house courses
Training Insight; October 2017
Raise the steaks at J&G Steakhouse, The St. Regis Dubai
AmCham Abu Dhabi and American Business Council in Dubai Conduct Successful 2017 Advocacy Trade Mission in Washington, D.C.
Join key decision-makers from NOCs and IOCs at the ADIPEC 2017 Golf Day
IPH and Brammer combine to create a European leader in industrial distribution
Direct leasing by landlord at Capital Plaza Complex (Sofitel Hotel Corniche)
Safeguard your premises from Flood and Water Damage
Discover America Month at Jumeirah at Etihad Towers, October 4-21, 2017
$1.36bn project announced in Saudi Arabia
Personalised Bath Towels / Iceland Water Park: Adult (AED 119) or Child (AED 79) / Pool and Gym Access / AED 60 Toward Indian Food
Gulf Star Karate - Free Trial Classes at our Club Locations
The essential September highlights of Gastech Insights
2017 Fit-Out and Interiors Report
Product Updates, Offers and More l Al-Bahar Newsletter Issue 5
3 Ways Web Scaping Can Save Your Business
Why Savvy eCommerce Companies Need to Leverage Experiential Marketing
Register online and join 100,000+ trade professionals from 135 countries
Reminder Tonight! Welcome Back Strictly Social at Cho Gao Marina Walk, September 27, 2017
100s of franchise opportunities waiting for you Register your free visit today
AmCham Update: AmCham Abu Dhabi Appoints New Board Members
Conduct business, face-to-face
Is your business at risk of Legionella
Invitation to Participate @ City Vision Expo 2017
What Google Posts Are and How to Use Them - Sitepro News
The Leisure Show opens tomorrow at 10am!
Cityscape: MAG launches $1bn project in Dubai
Innovative Tools for Driving Increased Sales
UAE Exchange Wins Two Awards at Banker Middle East Industry Awards 2017
The Manghat Brothers Journey to the Top
Advanced Integrated Services on board as Platinum Sponsor for FM EXPO
Meet the Regions Top Pharmaceutical Manufacturing Experts in Dubai
Register for The Leisure Show today and receive free access to the leadership forum
Have you booked your Big 5 media campaign
Gala EVENT Specialists 2017
CUPETs major oil and gas conference goes ahead
The 5 Stages of Content Marketing: From Honeymoon to Happily Ever After
Limited seats available for Middle East BIM Summit 2017
The Big 5 Outdoor Design & Build Show
Save the Dates: Upcoming AmCham Abu Dhabi Events, September - December 2017
Expo 2020 Dubai legacy plan details emerge
Are you using the right hashtags
VISIT ADIPEC 2017, THE WORLDS MOST INFLUENTIAL MEETING POINT FOR OIL & GAS PROFESSIONALS
An Awesome Social Media Dashboard
Social Media Content Management Made Easy
Joint Event Invitation: Saudi Arabia and Vision 2030 - Practical Opportunities for Businesses in the GCC
5 Marketing Tips From 5 Major Brands
Gastech welcomes energy giant JERA to LNG conference
Harris Corporation Joins AmCham Abu Dhabi WOMEN ACHIEVE Initiative
Sharjah Chamber Acknowledges The Approval Of Implementing Its Strategy For The Next Five Years
Federation Of GCC Chambers Discusses Private Sector Challenges
ADIPEC: Investment in the oil and gas sector to rise in 2017
Record-breaking participation at The Big 5 2016
GCCs largest facilities management market earns a brace of dedicated exhibitions as FM EXPO Saudi and Saudi Clean Expo launch
The BIG 5 awards most innovative, green construction product in the Middle East
13,000 CONSTRUCTION PROFESSIONALS GATHER AT THE BIG 5 2016 ON ITS OPENING DAY
Deco-Concrete Day at Middle East Concrete 2016 attracts thousands of construction professionals
Thousands of visitors arrive in Dubai for four days of networking and product sourcing at the much-anticipated Middle East Concrete and PMV Live 2016
H.H. SHEIKH HAMDAN BIN RASHID AL MAKTOUM OPENS THE BIG 5 2016
The competition ramps up at the Action Zone at Middle East Concrete & PMV Live 2016
73,000 CONSTRUCTION PROFESSIONALS FROM 140 COUNTRIES GATHER IN DUBAI FOR THE BIG 5 2016
Over 50 free-to-attend and compelling seminars, forums and workshops scheduled at Middle East Concrete and PMV Live 2016
BIG INDUSTRY NAMES TO SHOWCASE ENGINEERING EXCELLENCE AND INNOVATIONS AT MIDDLE EAST CONCRETE AND PMV LIVE 2016
LOW EMISSIONS TARGETS AND NEW CLEANER TECHNOLOGY ARE PRIORITY FOR GCC INFRASTRUCTURE COMPANIES
Interview with DNV GL: The fastest growing markets for gas in Europe
ADIPEC Day 2 & 3 Highlights - 2016
THE BIG 5: BUDGET FOR THE EXPO 2020 DUBAI SITE TO EXCEED USD 8 BILLION
DUBAI METRO EXTENSION PLAN PROVIDES MASSIVE OPPORTUNITY FOR INFRASTRUCTURE SECTOR
$80 BILLION WORTH OF CONSTRUCTION PROJECTS BOOST SAUDI ARABIAS HVACR MARKET
BUOYANT OUTLOOK AS REGIONAL GOVERNMENTS TARGET US$100 BILLION SPENDING SPREE ON INFRATRUCTURE PROJECTS
ADIPEC 2016 Day 1 Highlights
ExxonMobil launches Mobil Serv Lubricant Analysis in Middle East oil and gas sector
FOUR exciting experiences not to be missed at ADIPEC 2016 this week!
GULF MARINE SERVICES SHOWBOATS ITS LATEST BARGE AT ADIPEC
Standardised solutions a game changer in the Middle Easts energy sector
World Oil and Gas Leaders to Convene in UAE Capital for ADIPEC 2016
REASSURANCE IS KEY TO A SUSTAINABLE CONCRETE FUTURE
Top 5 Reasons Why Send Your Children to Nurseries
IN DUBAI 71,000 NEW HOTEL ROOMS IN THE PIPELINE
Oil & Gas Industry Must Take a Coordinated and Streamlined Approach to Security, urge Experts
LSI Keywords Improve Your SEO With Latent Semantic Indexing
The Best Homepage Content Is Which Coverts Searchers Into Visitors, And Visitors Into Customers
Indications that say your business is in the need of an ERP System
B2B: Analytical Assessment of its Advantageous Side
Where in Lead Generation helpful to Grow your Online Business
A wide variety of in-kind and cash prizes from sponsors. Sharjah Ramadan Festival
The chamber participates in the Cairo International industrial Fair to promote the domestic private sector
Brainstorming session to develop the Sharjah economic Excellence Award
Sharjah chamber organizes a workshop for its board on strategic planning
Own Gulfs No.1 Online Marketing Franchise
3 Essential Secrets to Retaining Your Best Employees
Private sector supports unified GCC expat hiring policy
What Your SEO Focus Should be in 2015
Collaboration between the Sharjah chamber and University of Khorfakkan branch
SCCI organizes Lets protect our hearts
4th India-Arab Partnership Conference
Penguin 3.0 Update and SLN Strategy
The 6 Most Common Online Marketing Mistakes Small Business Owners Make
Is It Still Worth It to Claim Google Authorship
Six traits of successful innovators and how you know if you have them
Dubai cruises to attract 1mn by 2020
What is Google Authorship and Author Rank
How to Make Money by Blogging on LinkedIn
Survey: Email Is 40 Times More Effective Than Facebook and Twitter
Joint Workshop on The Role of Arbitration in Disputes Settlement
Sharjah Chamber reviews areas of cooperation with Algerian Consulate
Bob Parsons 16 Rules for Success in Business and Life in General
Made in UAE 2013
SEO Basics: 8 Tips for Better Google Rankings (The Wizard Of Oz Version)
6 Easy Ways To Use Twitter For Your Business (And Get Some Love Too)
How I Hire: Focus On Personality by Richard Branson, Founder at Virgin Group
5 Unusual Ways To Change Your Negative Mindset (For Entrepreneurs)
Press Releases and Google What PR Professionals need to know to promote without Penality
Why Do Small Businesses Fail
Selling Online in 2013 The Number 1 Sales Strategy (Infographic)
Content is the answer to effective B2B marketing efforts.
5 Things That Really Smart People Do
Click and get Latest Enquiries
8 Things Remarkably Successful People Do
Join SIO365 Business Network
How Does Google Show My Profile Picture In Search Engine Results Pages
Portal launched in Dubai for NRI community
Google has finally released the long awaited Maps application for iOS
Utilizing Social Media Networks in Small Business to Increase Success (Infographic)
Common Google AdWords Mistakes and How to Avoid Them
The Secrets of Viral Videos
Made in Sharjah Conference, Gala Award Dinner & Exhibition- Exhibition Details
Email Marketing Workshop LIVE in Dubai
Are You Constantly Patching Your Local Online Marketing Bucket Holes