The aim of daitona is to continue being a leading supplier of quality and durable cleaning and janitorial equipment and accessories with focuson customer needs.

Our mission is to provide our customers with exceptional service, outstanding product quality of cleaning and janitorial tools and accessories; to introduce innovative products into the market and offer our customers the widest range of products.

To provide our employees with professional training, assistance and technologies that help them succeed and the opportunity to significantly enrich their careers.

To deliver superior returns to our shareholders by achieving strong and consistent financial performance.