Are You Constantly Patching Your Local Online Marketing Bucket Holes

Small businesses service millions of people across the USA and around the world, injecting billions of bottom line dollars across many levels of business.

Without them (us) the economy would collapse. That is one thing the political candidates agree on, whether its the republican or democratic side of the isle.

But here and now, YOU as a business owner a dentist, doctor, plastic surgeon, plumber, restaurant-owner, florist, web designer or Entrepreneur of too many niche markets to count, only care about a few things:

a) how to get more patients, customers, clients from phone calls, foot-traffic & web-traffic
b) how to convert these into quality leads and ongoing business relationships and referrals
c) how to create more profit and growth from your (local) business

If you are not making money, you might as well quit. So

You need to become good at marketing and making money.

You need ensure that the systems you put in place are rock-solid, and can easily be monitored and adjusted if not working. This doesnt mean that you send out a tweet, and see if it works. It doesnt mean that you get some likes to see if it helps. It means that you have a plan and a marketing calendar that you and everybody embraces. Your team understands it, can follow it, and leverage every piece of it for maximum profit.

Marketing, and especially Online Marketing is likely a big departure from your years of schooling and fine college or graduate degrees. Thats ok, but you must learn where you can and outsource if not productive use of your time.

Theres a lot of misinformation out there and getting the right information will be key.  For example, every small business should have a website. Many dont. But, Im assuming you do for the sake of this post.

For example, if you are doing things that go against Googles Terms of Service, your local business can be in great jeopardy. Listings can be pulled. And, if you are not listed in the first place, you are doing yourself a great disservice. Each query on Google Search, 1 in 5 has local intent. That means, somebody is searching for your business, products and services right now in your local market.

So, for your local business here are some things you need to address right now.

Start here to see how and if your business is listed in the local search engines:

1  Make sure your business name+address+phone information is correctly set up across the top local search engines  Google, Yahoo, Bing.

2  Make sure that the vertical search engine directories are configured to match the NAP (Name,Address,Phone) that you found in the search engines. Consistency here is key. See some of these in the graphic to your right. (click to expand)

3  Start looking at how your business can generate more local reviews. Check out what your competition is doing. Its good indicator of higher local ranking, but not the only one. Here are some tips from Google & Zagat today.

4  If all this is too much manual labor, save yourself the time and visit Its Free  and you can quickly find out if you are listed in the local directories and search engine places. The service helps automate the process for you, to get started quickly.

*5  And, when you want more phone calls, revenue and profit and to help to plug the holes in your business get the Small Business Local Analysis Blueprint and Custom Audit. Discover the fastest way to building your new local business game plan.

This is the beginning of a new path to success for your local business online.

*bonus from me


Jon Rognerud is the #1 online marketing expert for Entrepreneurs. His best-selling SEO book, "The Ultimate Guide to Search Engine Optimization" from Entrepreneur Press/McGraw-Hill is in bookstores now. Act fast, and get a free gift here. Connect with Jon on Google+


The Largest Canadian Infrastructure Project in History Goes Ahead
Visit ADIPEC 2018 to source 1000s of products and services for the oil and gas industry
Where is healthcare going. Get the Report
20 Percent OFF Tuesdays for MyCLUB
Win a trip to San Francisco with du Tuesday
FM EXPO - open today from 10:00 - 19:00
Securing The Enterprise From Mobile Malware
Join the largest retail gathering in the Middle East
Find out who is attending the technical conference at ADIPEC 2018
Morning Roundtable Series on Emerging Trends in Intellectual Property (IP) Rights with The White Houses IP Enforcement Coordinator, September 26, 2018
Schlumberger joins list of global partners supporting UIOGS 2018
10th Amcham Abu Dhabi Annual Roundtable Summit
GPEX 2018 Opens Next Week
Establishing a Long Term Vision for Abu Dhabi Energy Sector
Registration for ADIPEC 2018 and connect with the worlds leading oil & gas organisations
Spend overseas with RAKBANK Mastercard and win $2,500 every week
Waste and Recycling at a glance
UAE Labour Law Workshop
Measuring what matters: Wellness at your workplace - Oct 1 - H Hotel
Schedule at Gastech 2018
3rd Annual GCC HVAC Summit and Awards
Call for speakers, Seamless Retail and E commerce Middle East 2019
Learn about North Americas gas and LNG industry in this 30-minute webinar
Want to network with all of West Africas oil and gas community under one roof
Gas and renewables to feature more prominently in South Africas updated Energy Plan - Hear more at the DLO Africa Power Roundtable London October 2018
Play Fun and Exciting Games throughout the Evening and Win Many Fabulous Prizes
Gas Indonesia Summit & Exhibition From 1-3 August 2018
CUPET International Bid Round
Join KNPC, KOC, Saudi Aramco, at the World Digital Refineries Congress
Join The Most Senior Line-Up Of Gas & LNG Leaders At Gas Indonesia Summit and Exhibition 2018
Security Concerns Around IoT; Cloud Readiness & Compliance Gaps
SNC-Lavalin signs exclusive agreement with Florexx International Investments LLC to deliver Advanced Topping Refinery in the UAE
Get recognised for your achievements at ADIPEC Awards 2018, submit an entry today
East Africa Oil & Gas Summit Opening Next Week
You are invited to MENAs largest stone trade fair (Sep 4-6, 2018) in Dubai