SEO Basics: 8 Tips for Better Google Rankings (The Wizard Of Oz Version)

Winning a first-page ranking by Google has become as challenging as finding your way to Oz.

Every marketer is looking for the Emerald City while every blogger is trying to get the Wizard of Google to award him with:How Could You Be so Heartless

  • the brains to understand all this stuff,
  • the heart to communicate with the target audience
  • the courage to keep working on it until it delivers us into
  • the balloon that takes us all back to Kansas.

This is because Google harnesses at least 65 percent of all search engine activity within most of North America. In third-world countries like Africa Google claims 95 percent of the market.

When it comes to Search Engine Optimization and SEO basics - what Google decides paves the yellow brick road for you.

Here are 8 ways to look at the SEO fundamentals and what you must consider for ranking and traffic success.

1) Get To The First Page

For the first position on a search engine results page (SERP) you will automatically receive around 74 percent of all web-traffic looking for what you offer. 14 percent goes to the second and third positions.

This means almost almost 80 percent of viewers dont bother to go to the third click down.So what exactly makes it possible to follow the yellow brick road into a balloon within the Emerald City?

2) Speaking The Language of Your Audience

Keywords are what your target audience is using to search for you. Shoppers looking for the Wizard of Google will be using Wizard and Google as their keywords.

Searchers looking for the Cowardly Lion will be using Cowardly Lion as  primary keywords. It may be confusing, but it isnt rocket science. The wizard both came and left in a hot air balloon. Using keywords often in blog content are simplySEO basics.

3) Give Them What They Want by Knowing Who They Are

If your audience loves slang use it. If they want to laugh provide witty humor- if they want accurate information give it to them accurately.emerald-city-shoes

4) Use an Authoritative, Professional Voice within the Language of Your Audience

Using a professional tuned to your audience voice signals that the site was created by a professional. If your web content is littered with grammatical errors and poor English (or any other language) the reader automatically understands the writer is not a professional and the content may be questionable.

If your audience is of a specific age group or educational levelbe certain you understand them. Using slang like Dude! may not workeven when grammatically it all falls together perfectly.

5) Keyword Stuffing is No Longer Cool with the Wizard

High-quality content is the new cool. Professional, informative and well-written text is the standard Google has set for website-owning professionals. Text needs to make great sense. Long-tail keywords need to fit properly. Follow the yellow brick road as a long-tail keyword will only work if you make yellow bricks for road-paving.

6) SEO Basics: Ever-Fresh, Fast and Frequent

the-great-and-powerful-oz

A slow-to-open site filled with graphics may take so long to load your shopper may decide to go back to the opening page. Outdated content can do the same. Fresh and frequent back-linked postings of accurate educational content is the best way to remain at the top-of-the-page.

7) Link to other Authoritative Sites

and the wizard will find your reward inside his big bag. Go Daddy has over 980,000 + back-links pointing at them no wonder they own a hot air balloon in Emerald City. Do not land your balloon in any link-farms. Verify your quality, then guest-blog for authoritative recognition.

8) Social Buzz and Google+

The hot air it takes to lift your company balloon into the skies of success contain the likes, pluses, clicks and positive-comments of your audience. That includes adding profiles and pages for the top social media destinations, including Google Plus andsetting up Google Authorship.

These are facts that will be lifting many more balloons into the air of your marketing-future, and winning the Google game of search.

Put a smile on!

photo credit: Thomas Hawk | cc

photo credit: juliecampbell | cc

photo credit: Travlr | cc

About 

Jon Rognerud is the #1 online marketing expert for Entrepreneurs. His best-selling SEO book, "The Ultimate Guide to Search Engine Optimization" from Entrepreneur Press/McGraw-Hill is in bookstores 




MORE NEWS

The Comedy Club Asia Presents Matt Kirshen (UK) Discount Offer
Be a part of the most successful Fast Food Brand in India
Winter Kids Camp with Al Habtoor Tennis Academy
POSITION YOUR BRAND IN FRONT OF 145,000 GLOBAL VISITORS
Nominate Leaders in the Business Community for the 9th Annual AmCham Abu Dhabi Excellence Awards
Nominate Leaders in the Business Community for the 9th Annual AmCham Abu Dhabi Excellence Awards
Exclusive industry report on Cyber Security
IFP Group Leading the show for 40 years
U.S. Unveils the National Pavilion for Expo 2020 Under the Theme. What Moves You. The Spirit of Mobility
Join 9 Lion Riders at Blockchain Technology and Crypto-Assets Seminar
Dedicated conferences for a laboratory professional at the MEDLAB Congress 2019
Morning Briefing on New Changes to US Tax Laws and Uncovering Savings for US Businesses, Wednesday, December 5, 2018
Legal Affairs Committee Meeting Featuring Farhad Alavi on U.S. Sanctions in the Region - Compliance and Enforcement, December 11, 2018
Time for Your Spa Treatment
Cyprus Fam Trip Invitations
ELearn Security New Course Announcement: IHRP
What gas or LNG industry story stood out for you in 2018. Join the discussion
IFP launches the Tripoli International Conference and Exhibition
LATEST MEDIA JOBS...
Serious buyers are looking for Interior Fit-Outs We want you there
Save 50 percent on Business-in-a-Box Today
Invitation: Level1 Workshop at JW Marriott
Old-School SEO Content Tactics You Should Ditch Right Now
Cyber Security Summit Highlights; Healthcare Breaches Double Whammy
Early Bird Rate for Gastech 2019 Exhibition ends next week - 30 November
The biggest gas & LNG stories of 2018 Join the Gastalk experts in the discussion
The biggest gas & LNG stories of 2018 Join the Gastalk experts in the discussion
The biggest gas & LNG stories of 2018 Join the Gastalk experts in the discussion
MMEC Mannesmann opens regional headquarters in Abu Dhabi to expand its presence in the MENA region
REGIONS MEGA CONSTRUCTION EVENT IS NOW OPEN
Atkins-designed InterContinental Shanghai Wonderland hotel open
Restaurant JAG - We Are Open
Morning Briefing on Workplace Wellness with Cigna, Wednesday, November 14, 2018
SNC LAVALIN RETURNS TO ADIPEC, SHOWCASES BENEFITS OF DIGITAL TECHNOLOGIES TO OIL & GAS SECTOR
Hear from the leaders in solar on the latest trends and updates