Dubai Refreshments (DRC) is a landmark in Dubai in more ways than one! Strategically located on interchange number two on the busy Sheikh Zayed Highway, the brand Pepsi is one of the first sights for visitors entering the city. More significant is the fact that the company effectively introduced the Pepsi range of products to the UAE and has been doing the same successfully for over 45 years.
The business began as a limited liability company by Decree of His Highness, The Ruler of Dubai and in July 1994, it amended its status as a Public Shareholding company. In 1962 DRC was appointed as the sole franchisee and distributor for Pepsi Co. The companys vision has always been to be one of the lower Gulfs leading beverage companies, driven by top caliber people, equipped with the right tools and solid systems. A wide distribution network ensures Pepsi products are readily available to customers all over the UAE and the world.
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