With the Saudi Arabia Vision 2030 in execution and key initiatives being taken towards digitalizing the economy alongside constantly changing customer expectations and technological developments, creating a 360 view of the customer experience across all channels has undoubtedly become the future of all industries in the aim for an enhanced customer journey and survival.
CET Saudi Arabia will bring together marketing, digital/ IT and business heads recognized the trend in digitization to provide greater customer experience with seamless services, and increase in the efficiency of customers touch bases for their citizens.