7 Reasons Why Web Designing Will Always be in Demand

During the past two decades, web development and design has experienced a rise to prominence. If the previous year has taught us anything, it is that the future of most industries is with digitalization. Web designing is an essential part of this process and can help businesses reach out to a wider audience. Its also important for spreading brand awareness with visual elements such as logo designs, colors and imagery.

According to a report, in the last 12 month, the number of internet users has grown by 332 million across the globe. This means that with each day, there were almost 900,000 new active users. If you are someone looking to enter the field of web design, this is something very positive.  

It basically shows that as more and more people look to access responsive websites, the demand for web designing will continue to grow and last. Here are a few reasons why it will always be required by people.  

1.       Consumer Behavior is Changing

Now, you may wonder how this relevant to web design and one of the key factors behind the consistent demand for it. Well, lets just examine the facts here. According a report by Harvard Business Review, 80 percent of shoppers are experiencing a shift in their shopping preferences. Out of them 60 percent are less interested in visiting physical stores and would choose to look for products or services online. Even if you have a home improvement contracting business its wise to have an online presence. You may choose to design a business logo for branding purpose, but do have it so prospective customers can find your business easily.

While these changes are driven by the pandemic, they are likely to stay. In the same report, it was stated that due to the lockdowns, businesses had to come up with quick and effective strategies for their e-commerce platforms or go under. A number of them made big investments in websites and social media promotions to sell their products or services to their consumers.

In order to engage the audience and pitch the goods to them, it is important for a brand or business to have an interactive and responsive web page. This is why, you must have observed that the demand for web designers was quite high in 2020 and continues to grow.

2.       Higher Number of Businesses Shifting Towards Digital Marketing

Given that there are more people looking to buy products or services without going to brick and mortar locations, businesses are becoming more invested in digital marketing. While this is not something new the COVID-19 pandemic has shown how important it is to survive. Websites are crucial to the success of digital marketing strategies which is where web designers come in.

One of the first things that most people look for when shopping online is the design of the web page and easy navigation. If a web page has slow loading speed or is confusing, the visitor will most likely leave. In order to attract more consumers and increase sales, businesses or brands look for web designing services or professionals.

In 2020, there has been quite a shift in digital marketing with more businesses focusing on this instead of traditional methods. As per a report, around three years ago, just one-third of all businesses were spending on digital marketing strategies. However, that figure is expected to go up to 54 percent in 2021.

3.       More Opportunities to Make Money

The earning potential in the field of web designing is quite high. Since there are a lot of opportunities to work freelance as well, you can consider taking up multiple web designing projects. Most people are willing to web designers a good amount of money depending on the quality of their work.

According to Glassdoor, the average salary of a web designer in the US is more than $57,000 per year. This can increase with the nature of work and your skillset.

4.       There is a Faster Growth Rate in the Future

It was observed that web designing was one of the few professions which actually experienced growth in the past year. While other companies were going through layoffs and downsizing, web designers were in high demand. Since most businesses and consumers continue to shift online, the field is most likely to experience growth.

You may find it surprising but the expected job outlook for web designing is more than other professions. This sector is projected to see growth of around 8 percent through 2029.

5.       Web Designers Can Diversify their Skills Easily

This is actually quite interesting but web design has a lot of room for diversifying. As an aspiring designer, you dont have to restrict yourself to one thing. There is the opportunity to do full stack designing or focus on one area such as UI or UX. You can also consider expanding your skillset from CSS or Java to PHP.

6.       There is No Need for Degrees

While some may not consider this a good thing, there is no such requirement for web designers to have a degree. Most good designers are self-taught or have certifications from various learning programs. So those people who may have a degree in another major or field can easily switch and become web designers by learning it on their own or through a bootcamp.

7.       Web Designers Can Work From any Location

There are rarely restriction on web designers in terms of location and working from specific offices or spaces. They can work remotely or from anywhere without any limitations. So in the future, this can make quite an impact on the growth of web designing. It can lead to a higher demand for web designers around the world who will have the freedom to take up projects with various organizations.

To Sum Up

These are some of the reasons why web designing will always be in demand. If you are considering it as a future profession, this is the best time to acquire new skills or diversify. There are more opportunities opening up in the field with time and you can take advantage of them at any time.

Author: Annabelle Adam