Newsletters That Will Boost Clicks
How to Create a Newsletter That Will Boost Clicks
Are you looking for ways to create a newsletter that will generate the highest possible amount of traffic for your website? Email marketing is not always easy, especially today. Most of the content people receive from businesses is deemed spam. With that in mind, were going to give you some tips on coming up with the most efficient newsletter!
The Subject Line
Bear in mind that any campaign that hinges on email marketing is hugely dependent on how good your subject line is. In fact, studies show that almost half of all people only open emails judging by their response to the subject line. And the same goes for spam reporting. Almost 70% of people report emails with obviously promotional subject lines as spam.
If you want to create a newsletter that will boost clicks and aid you in digital marketing, there are a couple of things that youll need to keep in mind. First of all, your newsletter subject lines should be as mobile friendly as possible. These days, people use mobile devices for messaging more than their desktop devices the same is true for opening emails.
There are tools you can use to ensure that the preheader and subject line are displayed properly on all mobile devices. Use these.
Also, try to be as original as you can when youre writing. Weve already mentioned how easily people make a judgment on the entirety of the newsletter content based on the email subject line. Keeping that in mind, know that your users will easily be bored if you keep using one template for your subject lines.
Sender Names
If you want to increase user interaction with your content and, consequently, your website, you have to consider what the best sender names are. Think about it when you get an email from an unknown person, do you simply delete the email or do you open it?
Almost half of all email recipients take a good look at the name of the sender before opening. Naturally, the most renowned brands in any niche can probably get away with just openly using their brand name. If not, you should probably opt for using a personal name that will establish a more personal connection with your readership.
Proper Templates
Picking the right template for your emails is incredibly important you want to make sure that the newsletter that you send is aesthetically pleasing once it arrives in someones inbox.
There are a few specifications that most newsletters follow. For one, the width of your email should be no larger than 600px. If youre designing your newsletter campaign with dedicated marketing software, youll probably notice that all the email templates utilize that width.
