The Impact of Coronavirus on Search and Digital Marketing
According to the World Health Organization (WHO), the corona virus is officially a pandemic. There is so much information floating around the world about COVID 19. Along with the personal concerns, its disruptive impact is being affected across the global economy. The companies are trying to continue operations under the challenging conditions.
At times like this, some businesses have a tendency to stop their marketing activities all together. But, some smartest business uses the current opportunity to get ahead.
On an average, 30-40% of marketing budget is distributed for expo sponsorship, travel, expenses, attendance, and collateral. With the corona virus infection exploding expo budget, advertisers are tested to redistribute that budget rapidly. Take your business by the horns and maximize this opportunity to go ahead!
The corona Virus effect is being felt throughout the Digital Ecosystem.
- - The employees are working remotely
- - Rise in online events, trade shows and large meetups were cancelled
- - Increased search volume for health care/ health topics
- - Large decline in the ad spending in travel and tourism industry
Predicting the impact of corona virus is unpredictable in Digital Marketing and its more challenging. Many of the E commerce stores increased their online budget as store visitation has declined. And online conversions are 9% higher than the earlier years.
The Main Marketing Strategies that you can use now:
1. Social Media Marketing
People are spending more time online than ever. And most people are glued to social media also. So many adults are working from Home and students are taking online classes. With the high traffic from Social Media Platforms, reach and engagement, why would a Business owner pause the current campaign? Put your brand visibility to the targeted audience that is already scrolling the feed.
2. Search Engine Optimization
Given the idea of your business, is it regular for consumers to Google search the product or service you give? Assuming this is the case, SEO is a procedure that can enable your website to show up in the top rankings on a search results page. For the people who are now acquainted with SEO, you realize that it truly is a procedure that can take some time-except if your competitors stop their SEO efforts! This is actually what's going on for a significant number of our customers; their competitors are downsizing their SEO efforts out of frenzy, making our customers hop ahead in SEO rankings at a quicker pace!
3. Email Marketing
Whether you are a B2B or B2C Business owner, email marketing is a great way to connect with your audience and clients. For B2B Businesses, take this time us the best time to nurture your existing clients and leads via the Email newsletters. Set up a long-term success by yourself by doing Email Marketing.
As mentioned, the usage of social Medias increased rapidly. The most popular way to maximize reach on social media is by using relevant hashtags. This expands your range while likewise portraying your reputation in a trustworthy light, as one that is present and in the know about the leading customer. Some famous are #Stopthespread #Staypositive #stayhome #stayhealthy etc. Presently isn't an ideal opportunity to quit showcasing efforts, it's the ideal opportunity for you to be considerably more key in actuating them!
