Why does Yelp and other business listings matter for local businesses
In this digital era, its not enough for a local business to market their services offline. Flyers and billboards are great, but reaching a broader audience requires putting the business name out there where people are searching for goods and services. Thats where the Local Search Ecosystem comes in.
Data aggregators, business directories and review sites are some of the core components of the Local Search Ecosystem, and theyre essential to get a local business found online by members of their community. But not all searches are created equal. While citations and business listings will get a business found in a typed query, local businesses need a few more things to get found in voice searches like long-tail keywords and rich content.
This week in our featured articles, we explore different ways to get a local business found online something we do every single day. Keep reading to learn more! And, if youre interested in seeing how we get businesses found online, request a demo today.
QUESTION OF THE WEEK
Last week we asked you about content. How often do you update the content on the business website? Most of the responders (35.7 percent) do it monthly, while 28.6 percent do it weekly. Only 21.4 percent do it quarterly and 14.3 percent do it only when they have to.
Today we wanted to take our question to a completely different topic. Since we're focusing on some of the core components of the Local Search Ecosystem in this week's email, we want to know: Which submission method works best for your local business clients?
